Metaloop: end-to-end value chain optimization.

CASE ARCHIVE

300% High quality lead increase

50% operational overhead reduction

6-Month launch window

KPI OPTIMIZATION

COST EFFICIENCY

DEPLOYMENT

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THE DIAGNOSTIC

Metaloop was navigating a massive strategic pivot toward wholesale trading. However, the internal operating model was fragmented; sales, logistics, and finance operated in "Shadow IT" silos with no data continuity. This created delivery paralysis that threatened the pivot's viability.

Mapping the Operational Infrastructure. Image by Filipe Nobre

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THE INTERVENTION

I redesigned the Target Operating Model (TOM) by conducting a cross-departmental audit. I mapped the transition from fragmented manual handoffs to a unified, automated ERP roadmap. I established a Product Council to prioritize engineering efforts based on commercial ROI rather than internal noise.

ARCHITECTURAL ALIGNMENT

Synchronizing disparate legacy systems into a single source of truth.

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IMPACT

The intervention transformed Metaloop into a data-driven engine. We launched the wholesale platform within 6 months and automated reporting, reclaiming 20+ hours per week for the leadership team and allowing the business to scale 3x without increasing headcount.

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